A Kerala-based company recently launched a slew of products and set a target that can only be termed ambitious considering the after-effects of the COVID-19 pandemic over a wide range of industries.
Ashique Chemicals & Cosmetics, based in the northern district of Kozhikode, is eyeing sales worth Rs 1,000 crore in just two years with its foray into a new variety of personal care and hygiene products.
The company which manufacturers the famed ‘Dr Wash’ detergent cake has rolled out its brand-new hand wash, hand sanitizer, dish wash liquid, dish wash gel, dish wash cake, toilet cleaner, liquid detergent and floor cleaner.
A Kerala-based company recently launched a slew of products and set a target that can only be termed ambitious considering the after-effects of the COVID-19 pandemic over a wide range of industries.
Ashique Chemicals & Cosmetics, based in the northern district of Kozhikode, is eyeing sales worth Rs 1,000 crore in just two years with its foray into a new variety of personal care and hygiene products.
The company which manufacturers the famed ‘Dr Wash’ detergent cake has rolled out its brand-new hand wash, hand sanitizer, dish wash liquid, dish wash gel, dish wash cake, toilet cleaner, liquid detergent and floor cleaner.
The new launch is part of its production and market expansion plans which have been spurred by the astounding success of its flagship product Dr Wash.
Ashique Chemicals & Cosmetics is a part of the Rs 600-crore Team Thai which is into transportation, tourism, automobiles, FMCG and auto shows.
With the new products, which has already hit the market, the company expects to achieve a sales figure of Rs 350 crore in 2022-23. Then in another year it hopes to cross the Rs 1,000-crore mark.
Calling the target rather realistic, Ashique Thahir (43), Managing Director, Ashique Chemicals & Cosmetics, said the signs he has been noticing across the markets have been quite promising.
The company decided to take the next big step riding on the confidence it has acquired from the reception of its detergent cake in supermarkets.